FITT DEVELOPS NEW CORPORATE IMAGE FOR INDUSTRIAL HOSE RANGE

FITT DEVELOPS NEW CORPORATE IMAGE FOR INDUSTRIAL HOSE RANGE
The strength of a past that looks to the future combining extensive experience and large investments in research and innovation: these are the values that the new creative concept developed for the HiFitt brand aims to communicate to the market. This is the communication strategy inspiring all the “below the line” material that the company is going to renew, from product catalogs to POS materials up to advertising in the trade press. The latter stands as the first step of a multi-year communication plan that, in a medium/long-term period, will bring the company to establish itself in the field of industrial hose. In this campaign, with an impacting style, the company mixes the values of energy, initiative, growth and ambition of his youngest soul (HiFitt) to the strengths represented by know-how, experience and reliability of FITT, rooted in the market for over 45 years. The visual part of the advertising immediately transmits the idea of the comparison on two generations in a manufacturing environment. "The set of this advertising is a realistic one: the plant on the background is a FITT one as the two men on the foreground are people from our team - says Alessandro Mezzalira – To the love for the product that my father Rinaldo taught us, my brother and I add the passion for innovation, the search for new solutions, the enthusiasm to welcome even the most ambitious challenges".

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